Group Profile
Founded in 1995, Fujian Xinbo Sporting Goods Co., Ltd. is a modern integrated footwear group specializing in R&D, creative design, smart manufacturing, precision processing, and international trade. With nearly 30 years of expertise in footwear manufacturing, Xinbo has built strong OEM capabilities and established long-term strategic partnerships with internationally renowned sports brands, including PUMA and Skechers.
Xinbo Group specializes in a wide range of footwear categories, including performance sports, lifestyle, casual, and classic footwear. Combining advanced smart manufacturing technologies with refined craftsmanship, the Group integrates intelligent production equipment, digital management systems, standardized manufacturing processes, and precision handcrafting to enhance product quality, manufacturing efficiency, and consistency at scale.
With a global manufacturing footprint across China, Vietnam, Cambodia, and Indonesia, Xinbo has established an integrated value chain covering R&D, product development, smart manufacturing, quality control, warehousing, and global delivery. The Group's annual production capacity exceeds 60 million pairs, enabling us to provide flexible, efficient, and reliable manufacturing solutions for global footwear brands.
Backed by a professional and experienced team in R&D, engineering, manufacturing, and management, Xinbo Group is committed to delivering consistent product quality and responsive global service. Looking ahead, the Group continues to advance technology-driven manufacturing, talent development, social responsibility, and sustainable production, with the vision of becoming a benchmark for high-end, modern footwear manufacturing.